states that don’t require a front plate, do they really have to have a bumper that looks like someone jammed a brick in there and then painted over it? Perhaps this is the Euro/Asia bumper skin and the U.S.-market one will have something that works with or without a front plate? That’s possible, I suppose, and at least they considered the front plate at all, which some cars just don’t at all. Why, Toyota? For the roughly half of U.S. One puzzling issue I had with the new look is this: The proportions are good, especially the way the wider rear hips feel, and the dramatic rake of the roofline feels sleek and modern, even if we can’t really figure out where the A-pillar ends and the roof begins. We did a full design breakdown on the car already, but cars are physical, visceral things, so David Tracy and I went to check it out in person, and because we both have crushes on you, we wanted you to see, too. Thankfully, Toyota’s designers have pretty dramatically pulled their design out of a nosedive, and one of the results is the new Toyota Prius. I’m not going to lie: I had thought that Toyota’s design language was headed for real disaster, as it has been an uncomfortable riot of flaps and curves and vents and creases that I once termed, derisively, Cybaroque. I think it’s safe to say that the most dramatic glow-up of the LA Auto Show is the new 2023 Toyota Prius, which went from at best unfortunate-looking in its previous generation to what is finally a genuinely attractive car.
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